Make Your Product Feed (CSV)

Download a blank CSV template, fill it in Excel or Google Sheets, then upload it to the SearchFPC Merchant Center. This template is for external ads — shoppers click Visit Seller and complete the purchase on your site.

Download Product Feed Template (CSV)

Open in Excel/Sheets, paste your products, Save as CSV, then upload in Merchant Center.

Columns (keep this order)

  • Name
  • Short description
  • Description
  • Image (one URL; min 900×900, ideally 1200×1200+)
  • External URL (where customers buy)
  • Button text (e.g., “Visit Seller”)
  • Sale price (numbers only)
  • Regular price (numbers only)
  • Categories (e.g., “Groceries > Drinks”)
  • Tags
  • Brands

Quick rules

  • External URL is required.
  • Prices must be numbers only (no R/$ or commas).
  • Upload your image somewhere first and paste the direct image URL.
  • One row per product.

Need help? help@sellfpc.com

WooCommerce Exporter (Plugin)

For Woo stores: install this plugin to export a ready-made SearchFPC feed in one click. Best for catalogs with many products.

Download Woo Exporter (ZIP)

Save the ZIP. In WordPress: Plugins → Add New → Upload Plugin → choose the ZIP → InstallActivate.

Before you export (per product)

  • Product type: set to External/Affiliate.
  • External URL: paste the product page on your own site/marketplace (where the purchase happens).
  • Button text: e.g., Visit Seller or Visit [Your Store Name].
  • Price: enter sale/regular price (numbers only; currency handled in settings).
  • Image: set the featured image (min 900×900, ideally 1200×1200+).
  • Optional: categories, tags, brand (attribute like pa_brand).

How the plugin works

  1. Go to WooCommerce → SellFPC Export.
  2. Set defaults once: Currency (ZAR/USD), Availability (in_stock), Condition (new), Brand attribute (e.g., pa_brand).
  3. Click Generate Feed CSV — it downloads with the correct columns in order.

What gets exported

  • One row per product/variation (external ads work best).
  • Fields: id, title, description, price, currency, availability, condition, brand, image_link, product_url, category, gtin, mpn, sale_price.
  • On SearchFPC, the ad shows a Visit Seller button that links to your External URL.

Need help? help@sellfpc.com

Reach More Buyers with Zero Ad Spend — SellFPC Helps You List Your Products for Free Across Our Ad Network.

SellFPC: Free-Per-Click Product Feed Generator

Get your products in front of eager buyers without paying a dime for clicks or ads. SellFPC is a simple, free tool designed for WooCommerce, Shopify, and other eCommerce users to generate and upload product feeds in CSV format. List on SearchFPC and our affiliated free advertising networks—no PPC charges, no subscriptions, just direct exposure.

Whether you’re adding products manually one-by-one or uploading a full CSV feed, SellFPC makes it easy to get started today. Once our plugins are ready, you’ll be able to automate the process directly from your store.

Why Use SellFPC?

  • 100% Free Forever – No hidden fees, pay-per-click costs, or ad budgets required. Reach buyers organically through our network.
  • Simple CSV Feed Creation – Export from your store, convert/upload here, and go live in minutes.
  • Flexible Options – Add products manually if you have just a few, or bulk-upload CSV for larger inventories. Compatible with major platforms.
  • Maximum Visibility – Your listings appear across our free ad network, driving traffic to your site at no cost.
  • Future-Proof – Coming soon: Downloadable plugins for seamless automatic syncing.

How It Works: Step-by-Step Guide for Advertisers

  1. Prepare Your Product Data: Export your inventory from WooCommerce, Shopify, or any eCommerce platform as CSV or similar. Ensure columns include: product_id, name, description, price, image_url, link (required); optional: category, availability, brand. Download our free CSV template below for the exact format.
  2. Upload or Add Manually Here: Use the form on this page to upload your CSV file for automatic processing, or enter products one-by-one via our manual addition tool (ideal for small sellers or testing).
  3. Get Listed Instantly: We validate and list your products on SearchFPC—no cost per click. Buyers see your ads, click through to your site, and you pay nothing!
  4. Monitor & Update: Log in to your Merchant Center (coming soon) to edit listings, add logos/headers, and track views.

Pro Tip: For best results, optimize your feeds with detailed descriptions, high-quality images, and accurate pricing. This boosts visibility in our free network.

What Makes Free-Per-Click Better Than Paid Ads?

[Insert chart/image: Bars showing 86% traffic from FPC/Free sources, 9.6% from PPC/Paid, 3.5% from other. Caption: “Why pay for clicks? FPC delivers the same shopper intent and results as PPC but eliminates all costs. Your products get targeted placement without bidding or budgets.”]

Coming Soon: Plugins & Advanced Features

  • WordPress/WooCommerce Plugin: Download and install for automatic feed syncing.
  • Shopify App: One-click integration to push products live.
  • Browser-Based Upload Tool: Drag-and-drop for quick manual additions.
  • Mobile-Friendly Dashboard: Manage listings on the go.
  • Equity Rewards Program: Earn shares as a co-op member for active sellers and creators.

Other Ways to List Your Products

  • Manual Addition: Perfect for starters—use our form to input products individually without needing a full CSV.
  • Bulk CSV Import: Prefer to handle it yourself? Download our template, fill it out, and upload directly to your SearchFPC Merchant Center.
  • Need Assistance? Build your store profile with logos, headers, and full listings. Email help@sellfpc.com or help@searchfpc.co.za—we’ll guide you for free.

 

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What Are Search FPC Product Ads?


Search FPC (Free-Per-Click) Product Ads are Free listings that let businesses showcase products with an image, title, and description. Unlike Pay-Per-Click (PPC), there are no costs per click — ads stay visible without ongoing payments. 

Shoppers who click an ad are sent directly to the seller’s website or marketplace (e.g., eBay, Etsy, or their own store) to complete the purchase. Advertisers can link both their own site and marketplace listings to maximize reach. 

Because Search FPC is part of a federated network, ads may also appear across partner platforms at no extra cost.