Non PPC = 100% Free PPC (Pay-Per-Click) Product Ads Dismiss
What is Search FPC (Free-Per-Click) and How Does it Work?
Search FPC (Free-Per-Click) is the same as Google Ads PPC (Pay-Per-Click) except for one difference.
With Google Ads PPC (Pay-Per-Click), The advertiser create product ads and chooses relevant keywords. The advertiser sets their advertising budgets. When users search, if any of your keywords are triggered, your ad may appear. Note: Your ad/s may appear because if you selling ‘mobile phones’ and one of your keywords is ‘mobile phones’ your advert will only show if your advertising budget set is higher than the other advertisers advertising budgets for the keyword ‘mobile phones’
You will only pay Google Ads PPC when someone clicks your ad, not for impressions.
In other words if your advertising budget is high enough and your ad is shown you will only pay if someone clicks your advert. See: Danger PPC
Search FPC (Free-Per-Click) works the same EXCEPT
Advertisers do not pay for clicks.
In other words you create product ads just like with Google Ads PPC but when your advert is shown and is clicked you do not pay any advertising budget or any advertising fee whatsoever.
Search FPC (Free-Per-Click) Ads look and behave just like traditional PPC (Pay-Per-Click) ads — except you never pay for clicks.
You still get:
The only difference? You’ll never be billed for traffic or impressions.
FPC (Free-Per-Click) isn’t a gimmick. It’s a new approach to advertising where transparency wins.
If you’re tired of playing the “bidding war” game with Google Ads, this is your opportunity to reach buyers without draining your budget.
Create your free advertiser account and start listing today.
What Are Search FPC Product Ads?
Search FPC (Free-Per-Click) Product Ads are Free listings that let businesses showcase products with an image, title, and description. Unlike Pay-Per-Click (PPC), there are no costs per click — ads stay visible without ongoing payments.
Shoppers who click an ad are sent directly to the seller’s website or marketplace (e.g., eBay, Etsy, or their own store) to complete the purchase. Advertisers can link both their own site and marketplace listings to maximize reach.
Because Search FPC is part of a federated network, ads may also appear across partner platforms at no extra cost.