What is Search FPC (Free-Per-Click) and How Does it Work?

Search FPC (Free-Per-Click) is the same as Google Ads PPC (Pay-Per-Click) except for one difference. 

With Google Ads PPC (Pay-Per-Click), The advertiser create product ads and chooses relevant keywords. The advertiser sets their advertising budgets. When users search, if any of your keywords are triggered, your ad may appear.  Note: Your ad/s may appear because if you selling ‘mobile phones’ and one of your keywords is ‘mobile phones’ your advert will only show if your advertising budget set is higher than the other advertisers advertising budgets for the keyword ‘mobile phones’

You will only pay Google Ads PPC when someone clicks your ad, not for impressions.

In other words if your advertising budget is high enough and your ad is shown you will only pay if someone clicks your advert. See: Danger PPC

Search FPC (Free-Per-Click) works the same EXCEPT

Advertisers do not pay for clicks.

In other words you create product ads just like with Google Ads PPC but when your advert is shown and is clicked you do not pay any advertising budget or any advertising fee whatsoever.

Free Product Ads (Search FPC)

Search FPC (Free-Per-Click) Ads look and behave just like traditional PPC (Pay-Per-Click) ads — except you never pay for clicks.

You still get:

  • ✅ Full product listings with images, prices, and descriptions
  • ✅ High visibility across multiple platforms
  • ✅ Clicks from real shoppers

The only difference? You’ll never be billed for traffic or impressions.

Benefits of Search FPC Advertising:

  • ✅ Zero cost per click — no matter how many you get
  • ✅ List one product or your entire product catalogue there is no limit or cost whatsoever.
  • ✅ Retain 100% of your sales — no commissions or marketplace fees
  • ✅ Control your listings and your traffic

How do I start listing?

  1. Create an advertiser account — Free & simple
  2. Upload your products — CSV or manual entry
  3. Your ads go live — Instantly searchable
  4. Shoppers click — You pay nothing
  5. Buyers purchase products directly from your website. No paywall, No funnel, no interference

FPC (Free-Per-Click) isn’t a gimmick. It’s a new approach to advertising where transparency wins.

If you’re tired of playing the “bidding war” game with Google Ads, this is your opportunity to reach buyers without draining your budget.

🎯 Ready to Get Started?

Create your free advertiser account and start listing today.

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What Are Adiversal Product Ads?

Adiversal Product Ads are free listings that allow businesses to showcase their products with an image, title, and description. Unlike Pay-Per-Click (PPC) advertising, where advertisers are charged per click, Adiversal offers a cost-free alternative, ensuring ads remain visible without ongoing payments. 

All transactions take place directly on the seller’s website or preferred marketplace (e.g., eBay, Etsy, or their own eCommerce store).

Advertisers can promote their marketplace listings alongside their own website, maximizing visibility.

When shoppers click on an ad, they are redirected to the seller’s chosen platform to complete the purchase.

Adiversal is part of a federated network, meaning ads may be displayed across multiple platforms for broader reach at no additional cost.