🛒 About the Merchant Center

🛒 What is the Search FPC Merchant Center

The SearchFPC Merchant Center

The SearchFPC Merchant Center is your all-in-one hub for creating, managing, and optimizing free product listings. It’s a professional-grade platform that gives you the full benefits of PPC (Pay-Per-Click) product ads—without paying for clicks.


✨ Why Use the SearchFPC Merchant Center?

  • No Pay-Per-Click (PPC) Fees: You never pay for clicks or impressions. Keep 100% of every sale.
  • List Products in Minutes: Add products manually or upload a spreadsheet (.csv or Excel product feed).
  • Automatic Exposure: Your listings are visible across our network of discovery and shopping platforms:
    NonPPC.com, Feedonomy.com, ShopFPC.com, SearchFPC.com.
  • Built-In Merchant Store: Automatically create your own Merchant Center store, complete with a logo, header, and branded layout.
  • Visibility Without Complexity: No tech skills needed. Setup is instant, and support is available if needed.

🚀 How It Works

  1. Create an Account: Signup free and access your Merchant Dashboard.
  2. Add Products: Upload one or many, using our simple tools or a product feed.
  3. Get Found: Your listings are distributed across multiple shopping and search pages automatically.
  4. Make Sales: Customers buy directly from your store or linked checkout. No commissions or charges.

🛠️ What You Can Do From the Merchant Center

  • Edit or upload products
  • View your Merchant Store
  • Manage listings, product layout, and branding
  • Monitor exposure & link performance

🔎 The Power of Product Ads, Without the Cost

Think of the NonPPC Merchant Center as your personal command center—like Google’s Merchant Center but free from PPC costs. It’s built for real sellers who want visibility without overpaying for traffic.

"Imagine the benefits of Google Product Ads PPC… with one exception: you don’t pay for clicks."

That’s what the federated Shop FPC (Free-Per-Click) network offers. We promote your product ads across multiple platforms: shopfpc.com, sellfpc.com, feedonomy.com, and nonppc.com.


🎯 Ready to Start?

Create your account, upload your products, and begin advertising for free. No credit card. No fees. Just honest exposure across an open product discovery network.

🛒 What is the SearchFPC Merchant Center?

The SearchFPC Merchant Center is a free advertising tool that lets businesses list, upload, manage, and showcase their products across a growing network of shopping and discovery platforms — without ever paying for clicks.

It works much like the Google Ads Merchant Center, but with one key difference: You never pay-per-click.

💡 How It Works

  1. Create Your Merchant Account
  2. Apply to be an advertiser. All we require is the name of your SearchFPC Merchant Store
  3. Add Your Products

    List products manually or upload your product feed CSV. If you don’t have a product feed CSV or experience any problems while importing your product feed, just contact us. We will assist you at no cost. There is no need to use free or paid plugins or software unless you choose to. The truth about product feed CSVs is that there is no one correct product feed, meaning all others are wrong. It is only a matter of preference. For example, the product feed used for Google is exactly the same as what you will use for Microsoft, except one company may prefer the price column after the sale price and vice versa. But if you import the product feed from another company, it may look bizarre or it may not work. Don’t panic; there is probably only a tiny adjustment needed, thus our offer to assist you at no cost.

    Note: Like any software, updates and changes happen sometimes often. This means that even if you are using the most expensive feed software, nominal errors are common. Once you are aware of the error, it is just a matter of a few clicks or updating the software. Unlike high-quality or full-frame cameras, you do not get high-quality and low-quality product feeds. A product feed is not code. In other words you dont get one feed that uses better code than another. The product feed CSV is just your entire product catalog: Ex. Product heading, images, description, specs. etc. But all formatting is removed. If you open the CSV. file you can read all your content but it is not pretty content. As soon as you import the content, all your bespoke formatting is restored. Thus, instead of having a huge file, you can email your entire product catalogue and email it or upload it in under 2 minutes and it emails as easily as any excel text file

    Get Discovered
    Your listings will appear as soon as uploaded or imported and will be available across all our channels. Including but not limited to  SearchFPC, NonPPC, Feedonomy, SellFPC, Shopfpc, Fediads, Fediverse.co.za, Fedinverse.com and several other search and shopping channels, partner directories, and discovery pages — We only target consumers looking to purchase and we do not believe in instrusive, forced or manipulative selling. When consumers search for products their results are accurate as without algorithms that ensure only listings with the highest advertising budgets are visible. That breaks the search results into two…  The one way is it seems like there are very few listings, it is all relative but with 90 000 searches per second and only one or two search results that match the search criteria does not make sense! I suppose it does if you understand how powerful the algorithms are or how powerfully they are programmed to only let listings with the highest advertising budgets. You can also see it that out of the one or two matching listing the listings that match the search criteria are only the one or two most expensive examples. In my opinion that is just logic, let me ask you how you keep paying higher ad budgets. Obviously, you increase the sale price.

  1. Receive Visitors, Not Bills
    Interested customers are sent directly to your site, where they complete the purchase using your existing payment methods. You keep 100% of the sale.

📈 What Makes the SearchFPC Merchant Center Different?

  • ❌ No Pay-Per-Click (PPC) costs

  • ✅ Free product listings across search and discovery pages

  • 🤝 Fair exposure for both large and small advertisers

  • 🛠️ Built-in tools to manage and optimize your listings

  • 🔄 Option to link your eCommerce store for automatic syncing

This image shows advertisers what the Browsearch-Feedonomy Merchant Center page looks like. It has the advertiser’s product ads and shopping ads near the bottom of the page, and it also explains to advertisers how they can add 100% Free adverts manually or using their product feed csv. they can import their entire product catalogue.

In short, the NonPPC Merchant Center gives you all the essential tools to advertise your products — just like Google’s Merchant Center — but without the cost-per-click trap.

You stay in full control of your listings, layout, and store branding. You don’t need a big budget, a team of marketers, or complicated software.

List manually, upload your product feed, or build your store — all at no cost. 👉 No clicks to pay for. No commissions. Just honest exposure that helps you grow.


Let me know if you’d like a version that emphasizes “free shopping ads” or “sellers keep 100% of the sale.” We can tweak the tone to suit anywhere this copy goes — landing page, about page, email, etc.

Product Departments

New Departments

Electronics

Electronics

BrowSearch Product Categories

BrowSearch (B2B)

What Are Adiversal Product Ads?

Adiversal Product Ads are free listings that allow businesses to showcase their products with an image, title, and description. Unlike Pay-Per-Click (PPC) advertising, where advertisers are charged per click, Adiversal offers a cost-free alternative, ensuring ads remain visible without ongoing payments. 

All transactions take place directly on the seller’s website or preferred marketplace (e.g., eBay, Etsy, or their own eCommerce store).

Advertisers can promote their marketplace listings alongside their own website, maximizing visibility.

When shoppers click on an ad, they are redirected to the seller’s chosen platform to complete the purchase.

Adiversal is part of a federated network, meaning ads may be displayed across multiple platforms for broader reach at no additional cost.